Apes are motivated by loyalty and nostalgia just as much as by the prospect of earning a quick buck, putting their money where their memories are, striving to save their favorite brands from bankruptcy.
Ape Trading isn't just about blindly throwing money at random stocks in the hopes of striking it rich. Instead, it's a movement that's rooted in a sense of community and empowerment.
In their efforts to find their way through the labyrinthian maze that is the US Stock Market, the Apes have learned much, and uncovered more. It's the 100th Monkey Effect on Ape steroids.
“Sticks and stones, man… if we’re Apes, and we beat you at your own crooked game, then what does that make you?” This remains the question until one side or the other relents.